Iconic.23
Role
Visual Designer
Platforms & Mediums
Print Publications
Signage
Collaborators
Growth Marketing Team
Events Coordinator
Creative Copy Team
Tools
Illustrator
Photoshop
After Effects
Overview
Iconic.23 is a conference presented by Vagaro for beauty, wellness, and fitness professionals who are interested in connecting with other engaged entrepreneurs and business owners. This event is designed to provide attendees with new information or skills through dedicated sessions where industry leaders teach attendees all the profit-boosting tips & tricks that Vagaro has to offer and how to implement them into their business.
Objective
Design clear and visually appealing marketing material, signage for the venue, and branded merchandise in order to create a lasting impression on potential event participants.
Challenges & Considerations
The design direction of this event required material with a distinct visual identity while also maintaining consistency with the host company's overall visual brand.
Creative Direction
Our team directors were able to develop and clearly interpret our objective into a visual brief for the creative team, ensuring everyone understood the direction. This allowed all visual designers and myself to create well-designed and cohesive assets that are aesthetically pleasing and foster a positive emotional connection with the brand.
