In Color Media
Role
Graphic Designer
Platforms
Wordpress
Collaborators
Owner & Founder
Tools
Adobe Illustrator
Overview
Is an up and coming online platform created to provide a community of resources to uplift aspiring entrepreneurs, creatives and women with the drive to get it done. I was really excited to be apart of this project.
Objective
Create a brand that achieves the following: Must appeal to the female target audience, without being too “juvenile." It also needs to feel distinct from similar platforms. The graphic elements should be minimal, as the content is the primary focus.
Considerations & Challenges
Because it was so new, the brand was still quite fluid and in flux, which presented as much of a challenge as it was an advantage. I knew it needed to still feel somewhat timeless as they did not want to re-brand in a few years.
Mood Board
The main focus of the startup is to be a platform for women, specifically women of color to have a community of resources and support in things like lifestyle, finances, entrepreneurship, and relationships.
Establishing a typographic was fairly easy as they already had an idea of what typefaces they were leaning towards - something clean.Though the typographic elements were rather quick and easy, the color palette went through many iterations. I chose free sans serif fonts in order to make it easy for other collaborators and members who come on board can easily maintain visual consistency.
Results
We ultimately settled on a modern, clean, mostly geometric design scheme. In order to keep with the original brand elements we wanted to incorporate. I decided on a pink, white and burgundy color palette to make it feel feminine, but also minimal and a little more mature.
